When I first read “Medium is the Message” by Marshall McLuhan I could see why the class was told to read it over multiple times before posting about it. The excerpt at some points dragged but was very informative even though it took me about 3 times to read through to somewhat understand what McLuhan was saying. In the reading, McLuhan stresses the importance of “the medium is the message.” I have and many others have heard that phrase before and for me personally I have never thought about the true meaning of it, but after reading I see where McLuhan is coming from and do believe that the medium really is the message. From what I understand McLuhan is saying that the medium basically shapes the way people see the message, and react to the message” (1) The medium shapes and controls the scales and form of human associations and action.” How people portray the medium a message is coming out of whether the medium be radio, a letter, or television changes the way the message is portrayed and seen by the humans and the association that message has with humans.
The argument McLuhan makes is a strong one, referring to movies, and television talking about clearer visions of information. Such as on page 9 when McLuhan that every medium has a true medium inside of it. Such as when McLuhan discusses speech on page 9, (2)and how the content of writing is speech, and how every medium has a true meaning and something behind it. McLuhan also uses metaphors to bring a sense of imagery to these mediums. He discusses planes being like movies, and how they travel up and down and you need sequence in each medium.
What made me understand McLuhan’s message was thinking about what we learned in class and comparing it to what McLuhan is saying. McLuhan goes through the different mediums and forms of medium to show a growth, and discuses that without one medium we wouldn’t be able to create another. In the beginning excerpt of this reading McLuhan argues that technology has taken away jobs from humans, and that it is taking away from human interaction in the work place, but without new technology this world wouldn’t be able to grow “Positively, automation creates roles for people, which is to say depth of involvement in their work and human association that our preceding mechanical technology has destroyed.”(3) But at the end McLuhan discusses todays mediums and how the message gets through to humans, just like we discussed in class.
(1)Marshall McLuhan, “The Medium is the Message,” Understanding Media: The Extensions of Man (London: Routledge, 1975
(2)Marshall McLuhan, “The Medium is the Message,” Understanding Media: The Extensions of Man (London: Routledge, 1975
(3)Marshall McLuhan, “The Medium is the Message,” Understanding Media: The Extensions of Man (London: Routledge, 1975