The reading that we had this week by Marshall McLuhan was very interesting and I think the word “eccentric” is a perfect word for McLuhan and his thoughts. Even after spending almost an entire semester worth of class on “the medium is the message”, it is still something that I find hard to fully understand. What I understand by “the medium is the message”, and what I think McLuhan is getting at is that it is the medium, that a message is sent through, is the most important part of communication and should be the main focus instead of the message, or content, that is being sent through the medium. McLuhan uses a wide variety of examples in order to explain what he means by “the medium is the message.”
“The medium is the message. This is merely to say that the personal and social consensus of any medium- that is, of any extension of ourselves- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology”  Here McLuhan is putting so much power into the medium. Media are important, but I don’t think they are more important than the actual medium. It is true that we can get information from the medium itself. Letters, are a private thing with messages that one does not one to be let into the public. Newspapers mean that something is information for the public to read. Books are for entertainment of information depending on what type they are, same with TV shows and movies. But I also think that the same info can be shared in different Medias.
In class we discussed the transition of radio and television. We focused on how radio shows were converted into television shows. Lucille Ball and Jack Benny were translated to TV shows. The Lone Ranger is an example, where McLuhan’s argument might not be strong. I class we listen to he first episode of the Loan Ranger radio show and then the first episode of the television show version of the same exact episode. The dialogue of the show was the exact same in both mediums, the only difference were added visuals to the television show. In my opinion, the same exact message came across both mediums, so the medium did not necessary matter.
McLuhan sees the medium as being the most important piece in communication. I don’t agree with this, the medium is an important part, but not the only thing that matters.
 Marshall McLuhan, “The Medium is the Message,” Understanding Media: The Extensions of Man (London: Routledge, 1975), Ch. 1.