“The Medium is the Message” by Marshall McLuhan is a fairly complex article that takes a lot of deciphering to understand the argument. What I took away from the article is the idea that the medium, whether it is Newspapers, radio, or television, will always have an influence on the message it is trying to get across. Therefore, the further technological advances allows for easier methods of portraying a message, it does not mean the message being received by the person on the other end is how it was intended. One quote in the article really stuck out to me, and helped frame (what I think) the message is; “For any medium has the power of imposing its own assumption on the unwary”. What that means to me is that regardless of the form of medium, a bias comes off through it, and if we are not aware that a bias exists we will accept that as the pure intended message. If we are taking the bias as the actual message that is where McLuhan argues “medium is the message” because the bias is not what was intended to come across. But even with the skeptical view on the bias in various forms of medium, and newer technologies, I do not think McLuhan believes newer technologies to spread a message is a bad thing. At one point in the article he says “The products of modern science are not in themselves good nor bad; it is the way they are used that determines their value”. The more modern advances allow for a more widespread availability of a message, which I think he views as a positive, because the medium is not what is controlling the message. It is the fact that what we do to manipulate those mediums that makes it a good thing or a bad thing. In his argument McLuhan says, “for the “content” of a medium is like the juicy piece of meat carried by the burglar to distract the watch dog of the mind”. In this example the burglar he is referring to are those that put their own input on a matter, and makes an easy to understand reference to the deception we face within the various forms of medium. McLuhan’s argument is one that I never would have stopped to think of on my own, but is certainly one I will think of moving forward.
McLuhan’s argument is one that we can see throughout the course, and throughout history. Early on in the course we talked a lot about the newspapers and how they were used to portray certain messages, and used as propaganda pieces in times like the American Revolution. McLuhan’s argument of “the medium is the message” directly relates to that because the newspapers weren’t just printing honest opinions, or stories, they were intending to tell people how do think, and what to think by manipulating the original message. We see the same concept now as we have progressed into the age of radio and television. The radio and television would (and still does) tell people how to think. And for television, for the first time you could use imagery to create a certain perception on the way something was supposed to be. Unfortunately, no matter how advanced we get with our technology, and the way we spread information, medium will always be the message because we cannot get a message across on a large scale without human interaction, and we know by now that never comes without a little bias.
 Marshall McLuhan, “The Medium is the Message,” Understanding Media: The Extensions of Man (London: Routledge, 1975).
 Marshall McLuhan, “The Medium is the Message,” Understanding Media: The Extensions of Man (London: Routledge, 1975), 11.
 Marshall McLuhan, “The Medium is the Message,” Understanding Media: The Extensions of Man (London: Routledge, 1975), 18.