The Medium is Part of the Message

When I first read “The Medium is the Message” by Marshall McLuhan I found it somewhat wordy and difficult to understand. I can absolutely understand why someone might call McLuhan eccentric; but the message of the reading was clear enough, it is not the content but the medium through which that content is transmitted that … Continue reading The Medium is Part of the Message


Medium is the Message

This week's reading, Marshall McLuhan's The Medium is the Message, was a very interesting way of looking at communications and media as a whole. When McLuhan explains that his message, "the medium is the message", means that it's the medium that "shapes and controls the scale and form of human association and action". [1] He also talks … Continue reading Medium is the Message


The way in which Marshall McLuhan goes about the explanation of the expression he coined, “the medium is the message”, is beyond complicated. His argument seems to be based within quite a bit of logical reasoning that was interesting to untangle. The beginning of this article discusses how personal and social consequences are a result … Continue reading McLuhan